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What is the first thing someone sees when they visit your website?
It better be right, because their back button is an easy click away.
Is it a drawn out explanation about your certification, experience and services? Do you send the message that you don’t care about your clients? And all you care about is talking about how awesome you think you are?
Visitors at your website don’t care how awesome you think you are. They have a problem and the only thing they care about is if you can fix it.
Their problem is specific, too. Vague, open ended statements that don’t hit their problem right on the nose ARE NOT good enough.
What Your Website “Says,” Gets A New Client Or It Doesn’t.
You just have to make sure you’re saying the right thing. Do you know the number one question every visitor wants answered? Its simple. They want to know “what’s in it for me?”
They have a specific problem and they want to know if you can solve it. How well your website answers that question will determine the number of new clients you get from the internet.
Maybe they had a bad experience at another salon. They got a bad hairdo and it cost them a lot of money, and they don’t want to make the same mistake. What can your website “say” to convince them you’re a good choice?
2 Ways To Answer “Whats In It For Me?”
1) Focus on the benefits – What will they specifically get out of your service? Spell it out for them in detail.
2) Eliminate fear of wasting money – Offer an iron clad guarantee that assures they won’t waste cash.
When you get more clients, you get a good look inside their mind. What fears do they have? What problems do they want solved? What past experiences make them unsure about picking a new salon?
There is a lot you can do to get more clients. I have packaged the best strategies I know into an eBook for you. It has taken me a LONG time to figure this stuff out, and I’m never surprised by salon owners that need a little help. It isn’t their fault. Beauty school doesn’t teach marketing, but it is vital to the success of your salon.
My eBook “20 Ways to Get More Salon Clients” is the FOUNDATION for everything I teach…It is a “must read”. You can download it online, Risk-Free, and be reading it in about 5 minutes…
You can find more about it here: “20 Ways to Get More Salon Clients” – Risk Free